BPT has created a new strategic direction of shopping centre Europa, Vilnius
In 2009, Shopping Centre Europa adopted a new strategic direction, whereas a key integral component was the attraction of new international and unique brands and to build an exceptional centre concept. This strategy was developed by BPT.
Up to date, approximately 80% of the lettable area was re-modelled by BPT with new contracts: replacements, store upgrades and relocations. 45% of lettable area has been replaced by new international brands of premium or higher than average level: Marciano by Guess, Max&Co, Karen Millen, Penny Black, Marella, Strellson, Faconnable, Laurel – just to name a few of the mono-brands. Other cases accounted for multi-brand formats selling collections of Michael Kors, Ralph Lauren, Alberta Feretti, Baldessarini, etc.
In 2013, the centre overall produced 29,7 million EUR in turnover, where 21 million EUR was collected from Shopping Centre Europa’s key tenants including the afore-said fashion operators.
Another strong statement from Shopping Centre Europa comes in 2014 – today we opened the first and the only one Max Mara Weekend mono-brand, to be followed by Armani Jeans mono-brand in the middle of April. The stores are operated by Apranga Group, the leading company in the Baltic retail business. Investment into the stores amounted to 600 thousand Eur. The company shall expand the brand also in Riga and Tallinn, and in Vilnius Europa has the exclusivity.
BPT is one of the leading shopping centre managers in the Baltic States, focusing on the maximum attractiveness of the buildings and redeveloping exhausted concepts.